I wish I had a preaching coach when I started out in the ministry back in 1979. It’s not that I was a poor
communicator, actually I think I did pretty well without any formal training in preaching…but that’s the
thing, you don’t know what you don’t know.

You are a communicator. You preach and teach…it’s a big part of what you do. You will become a
better communicator, a better preacher, a better teacher if occasionally you solicited the help of
someone who understands preaching and can give you some objective and specific suggestions.
Remember, you don’t know what you don’t know.

For example, when I’m coaching a pastor in the area of preaching, one of the areas I score them in is
application. Typically pastors think they are far better at application than they are. When I score them
low, they are usually surprised. They don’t know what they don’t know. Another area I pay attention to is
that of clarity, i.e. are they clear in what they’re trying to communicate? Often times pastors are not as
clear as they think they are. A rule to remember is: Never underestimate your ability to be vague while
thinking you’re being clear.

A good preaching coach can help poor communicators become good communicators. Good
communicators can become great communicators. And great communicators can become better still.
Find someone who is an experienced preacher-teacher and ask them to listen to a few of your
sermons and then give you some honest, helpful feedback. You’ll be glad you did…and so will the
people who listen to you on Sundays. Oh, and by the way…I’m a preaching coach. What shameless
self promotion.
Small Church Pastor
Coaching, Consulting, and Resources for Pastors of Smaller Churches.
Ideas That Work
Copyright, Dave Jacobs 2012
in a smaller church.
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